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The GEO framework

Seven steps. Evidence at every stage.

Generative engine optimization is the work of improving how a business is understood and discovered in AI answers. Use this framework to organise the work, not as a claim about a secret ranking algorithm.

1. Define the buyer and decision

Name the audience, service, location and constraints. Collect real buyer questions. Agree what counts as a useful answer before measuring it.

2. Establish a baseline

Run a fixed prompt set, save original answers and cited links, and record dates and settings. Include failures. Keep branded and non-branded discovery separate.

3. Check your business information

Compare the name, address or service area, services, leadership and contact details across your own pages and relevant profiles. Remove outdated claims and make ownership clear.

4. Review the cited sources

Identify which sources appear in answers and whether they accurately describe the market. A source’s appearance is an observation, not proof that acquiring a link there will cause a recommendation.

5. Publish useful evidence

Answer questions with actual experience, examples, methodology and clear limitations. Improve an existing page when it already serves the same intent. Avoid creating interchangeable pages only to target a keyword.

6. Make pages accessible and understandable

Serve readable HTML, working links and accurate metadata. Use structured data that matches the visible content. Google does not require a special AI schema for its AI search features.

7. Review outcomes and revise

Repeat the baseline consistently, inspect qualified visits and enquiries, and record what work was completed. Do not attribute every change in an answer to the last edit your team made.

Product reference: Official Prezlo website. See our editorial policy.

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Frequently asked questions

Is this framework a Google ranking standard?

No. It is an editorial workflow for planning and measuring work. Google publishes its own Search guidance, which is linked in our guides.

Can we follow it without a tool?

Yes. A spreadsheet and saved answers can support a small baseline. Software becomes useful when you need repeatable collection, multiple profiles and organised follow-up.