Key takeaways
- Use qualified review.
- Never invent credentials or outcomes.
- Keep patient information private.
Clarify provider information
Publish the correct clinic name, location, contact route and approved practitioner biographies. Link to public credential records where appropriate. A directory badge or schema type does not itself verify a clinician.
Assign qualified review
Separate service and appointment information from clinical explanations. Have appropriately qualified people review clinical claims and decide when updates are needed. Do not invent reviewer approval or review dates.
Avoid outcome promises
Do not use fabricated patient stories, guarantees or success percentages. The responsible team should establish evidence for any clinical statement and whether it is appropriate to publish locally.
Protect private information
Keep patient details out of public content and external visibility-test prompts. Use general, non-identifying service questions. Handle sensitive incidents through the organisation’s own authorised processes.
Audit public accuracy
Measure whether answers state the correct location, service scope and provider identity. A clinic recommendation is not a clinical assessment. Report materially misleading information with appropriate public evidence through the platform’s normal route.
References and further reading
Primary documentation and product references. Practical checklists and worked examples above are editorial guidance, not claims about private ranking algorithms.